What are "Planet Aware" standards?

Brands are eligible for the Planet Aware at Sephora seal if they meet a certain set of criteria in all 4 pillars.

Must-Have Criteria: are table stakes requirements today. Brands must meet ALL to qualify.
Additional Criteria: are feasible today but are practices demonstrating a higher level of brand engagement. Brands must meet a A CERTAIN NUMBER to qualify.

Brands are eligible for the Planet Aware seal if they meet a certain set of criteria in all 4 pillars.