Why have some brands/products stopped using the "Clean at Sephora" seal?

The "Clean at Sephora" seal is only applicable to brands with products that comply fully with the "Clean at Sephora" definition and "formulated with minimum amount" ingredient guidelines. For brands with assortments that are partially clean, the "Clean at Sephora" seal will be removed. This is to provide a clearer and better shopping experience for our customers.