What are the changes being made to the "Clean at Sephora" programme?

We're thrilled to share these exciting updates to our "Clean at Sephora" programme, demonstrating our continued commitment to clean beauty and sustainability:

1) Global Alignment: Our programme has transitioned to a global standard, ensuring that the criteria for clean beauty is consistent across all regions.

2) Expanded Guidelines: The new "Clean at Sephora" seal now encompasses a harmonised list of ingredients for which brands must ensure transparency in formulation, addressing both safety and environmental concerns.

3) Holistic Focus: Our programme maintains its focus on brand or sub-brand level certification, highlighting a brand's overall dedication to clean practices.

These changes reflect our ongoing commitment to transparency, sustainability, and your empowerment to make informed choices. We're excited to continue supporting brands that align with evolving industry standards while helping you discover products that resonate with your values.