How do the new seals differ from the previous "Good For" seal seen in Sephora stores in Europe and "Planet Positive" seal seen in Sephora stores located in the US, South East Asia and Oceania?

The introduction of the new seals represents an evolution towards a more unified and globally consistent approach. These new seals encompass "Clean at Sephora” and "Planet Aware” . This transition has led to several key changes:

1) Updated and harmonised Clean Standards: The existing programmes, such as the "Good For" seal seen in Sephora stores in Europe and "Planet Positive" seal seen in Sephora stores in the US, South East Asia and Oceania, had distinct regional Clean standards. Our new approach involves harmonising these standards on a global level, resolving regional discrepancies, and incorporating select additional criteria.

2) Expanded Clean Standards: The new "Clean at Sephora" seal covers a wider spectrum of criteria, including a harmonised list of ingredients for which brands must ensure transparency in formulation. Furthermore, the prohibition of certain packaging materials impacting human health has been integrated.

3) Consistent Brand or Sub-brand Level Placement: The "Clean at Sephora" seal is placed at the brand, reflecting a commitment to holistic brand practices.

These updates emphasise a streamlined approach to sustainable and clean beauty, ensuring that consumers can readily identify products that align with their values, while upholding stringent quality and safety standards.