How does Sephora ensure that brands comply with the ‘Clean at Sephora’ definition?

At Sephora, we've established a comprehensive system to ensure brand compliance with our "Clean at Sephora" definition. With our seals, we’ve implemented a labelling system that recognises brands voluntarily adhering to our "Clean at Sephora" standards. While not mandatory for all brands, this initiative focuses on celebrating and spotlighting those brands that choose to meet our specific criteria.

Brands aspiring to carry the "Clean at Sephora" seal undergo a rigorous internal testing and evaluation of their product formulas so that they are in a position to confirm to us that none of the ingredients listed in our "formulated without" criteria are utilised. While minimal trace amounts are allowed, the overall formulation must align with our guidelines. Additionally, these brands commit to excluding these ingredients from their future products, showcasing their commitment to transparency and "Clean at Sephora" standards.

Our dedication to this labelling approach ensures that products featuring the "Clean at Sephora” seal maintain high standards, allowing customers to confidently make informed choices that align with their values.