What does the "Planet Aware" seal stand for?

At Sephora, we’re committed to doing our part to ensure a bright future for our community and our planet. “Planet Aware at Sephora” is our ambition to push ourselves, and the entire industry, towards more sustainable practices. With the help of scientific and environmental experts, we have developed a standard built on four key sustainability pillars that all Planet Aware brands must respect.

1) Sustainable Ingredients & Formula
Brands prioritise sustainably-sourced ingredients and formulas which are developed with a product’s entire lifecycle in mind to reduce its overall impact, even after you’ve finished using it.
They guarantee that products are free of solid microplastics and they do not test finished products on animals.

2) Eco-design Packaging
Brands make an embedded effort to reduce packaging waste where possible, promoting more refillable, recyclable and compostable packaging, as well as sourcing and using more sustainable packaging materials to maximise recycled content.
In particular, makeup brands guarantee that at least 25% of each product sold is designed for recyclability, refillable or compostable and non-makeup brands guarantee that at least 50% of each product sold is designed for recyclability, refillable or compostable. Brands guarantee that on average, at least 30% of plastic parts of packaging are comprised of post-consumer recycled (PCR) content or other sustainably sourced and recyclable biomaterial. They also guarantee that 100% of paperboard is made of recycled cardboard or is otherwise 3rd party verified for sustainably managed forests.

3) Corporate Commitments
Brands strive to make an effort to incorporate an environmental ethos into what they do, including measuring and tracking their footprint and setting targets to reduce their environmental impact.

4) Consumer Transparency
Brands provide clear information on the product's environmental impact to help customers make informed choices on the products they choose, such as advice on usage, how to best sort and recycle product packaging, as well as referring them to tools that provide key environmental information.