What are Clean + Planet Positive standards ?

All products in the Clean + Planet Positive program must meet the following criteria:

1. Responsible Packaging

REDUCE
• 100% OF PRODUCTS launched before 2021:
• Create internal reduction targets and preferably publicly report on them for primary and secondary product packaging
• 100% OF NEW PRODUCTS launched in and after 2021 (does not include sampling):
• Must reduce and eliminate all unnecessary material, for example; no secondary packaging whenever possible, optimize weight and shape of product and packaging (focusing on lighter materials, and shapes that maximize space for shipping)
• If secondary packaging is used, outer product packaging must meet a 5:1 ratio of primary to secondary packaging, eliminating headspace or concealed empty space in packaging, and double-walled supports can only be used if tests indicate they are necessary (long-term plan to eliminate them)
• Do not use single-use items in all salable products, marketing, and PR product outreach (e.g. single-use masks, wipes, and any materials that cannot be recycled, composted, or re-used)
• Do not use tertiary packaging in any products (not including double-walled supports, stickers, wafer seals, cap seals, or box seals)

RECYCLE
• DESIGN FOR RECYLABILITY (IN 2021, MINIMUM 50% and increasing to 75% in 2023, and 90% in 2025). Percentages are by weight:
• All primary and secondary packaging (made from uncoated fiber-based paperboard, plastic made from PET, PP, LDPE, or HDPE, easily separatable materials/no mixed materials, glass, and aluminum), including limited editions sets and items.
• 100% of the assortment starting in 2021:
• Uses clear instructions on how to properly dispose of packaging/product (e.g. How2Recycle). At a minimum on US p-pages, long-term commitment to being on primary or secondary packaging.

REIMAGINE
• IN 2021, AT LEAST 50% of core brands assortment (increasing to 75% by 2023 and 100% by 2025) AND ALL NEW PRODUCT LAUNCHES starting in 2021 must also meet AT LEAST THREE of the following (percentages are by weight, excludes sampling and promotional sets/sizes):
• Incorporates 30% or more Post-Consumer Recycled (PCR) or upcycled materials
• Incorporate biomaterials (biodegradable, bio-based, or compostable). Does not include forest-based paperboard
• Primary packaging is made from at least 75% materials that can be infinitely recycled (aluminum, glass, etc.)
• Does not include any materials that cannot be recycled or have no end market (e.g. colored or black plastic, small components under 2 inches, magnets, pumps, doe feet, brow/mascara wands, or other items with mixed materials). This is excluding caps and pipettes.
• Incorporates refillable components (whereby refill pods in reusable componentry or in-store refill systems)
• 100% of paperboard is FSC-certified (Forest Stewardship Council) or 3rd party verified sustainably managed forests or another sustainably sourced biomaterial
• 100% of inks used are vegetable, water, or UV based (non-petroleum derived and no VOCs)
• Do not use any secondary packaging.

2. Climate Commitments

Must meet AT LEAST ONE of the criteria:
RENEWABLE ENERGY
• Corporate office and owned or leased operations are powered by 100% renewable energy
GREENHOUSE GAS EMISSION GOALS
• Greenhouse Gas (GHG) emissions reduction targets and action plan to meet these goals
CARBON NEUTRALITY
• Carbon-neutral operations


3. Sustainable Sourcing

Must meet ALL of the criteria:
PALM OIL
• 100% of palm oil and palm kernel oil certified by the Roundtable on Sustainable Palm Oil (RSPO) segregated as mandatory
• At least 75% of derivatives of palm oil and palm kernel oil certified RSPO mass balance mandatory
• MICA
• Encourage and ensure whenever possible sourcing MICA responsibility, avoiding child and forced labor
• Source MICA through fully vetted suppliers only
• Encourage brands and their suppliers to become members of the Responsible MICA Initiative (if not already members)

MICROPLASTICS
By 2022, COMPLETELY PROHIBIT MICROPLASTICS (Insoluble Plastic Microbeads and Microplastics less than or equal to 5 mm in diameter in rinse-off and leave-on products with the following INCI Names):
• Polyethylene
• Polypropylene
• Polymethyl Methacrylate
• Polytetrafluoroethylene Acetoxypropyl Betaine
• Polyurethane Crosspolymer-1
• Polyurethane Crosspolymer-2
• Polyamide-5
• Nylon-6, Nylon 6/12
• Nylon-12, Nylon-12 Fluorescent Brightener 230 Salt, Nylon 6/12
• Styrene/Acrylates Copolymer
• Polyethylene Terephthalate
• Polyethylene Isoterephthalate
• Polybutylene Terephthalate
• Acrylates Copolymer, Acrylates Crosspolymer
• Ethylene/Acrylic Acid Copolymer
• Polystyrene
• Methyl Methacrylate Crosspolymer
• Polymethylsilsesquioxane
• Polylactic Acid

CRUELTY-FREE
By 2022, suppliers must verify that all products are cruelty-free.

4. Environmental Giving

Must meet AT LEAST ONE of the criteria:
ENVIRONMENTAL NONPROFIT CAUSE
• Committed to giving at least 1% OF PROFIT (or 100K per year minimum) to a credible long-term giving program that is multi-year and ongoing
• Is a Certified B-Corp (or in the process of becoming one)