How does Sephora ensure that brands comply with the “Planet Aware at Sephora” definition?

At Sephora, we have established a robust system to ensure that brands that adhere to our "Planet Aware at Sephora" standards are appropriately recognised. This initiative operates as a labelling system, signifying brands that have demonstrated a strong commitment to sustainability. For brands that meet these specific criteria, we take pride in celebrating and spotlighting them.

Brands that want to qualify for the "Planet Aware at Sephora" seal must provide proof of efforts towards sustainable sourcing, responsible packaging, and donating to environmental causes. They have to agree that their future formulas will continue to meet Sephora’s requirements and have to demonstrate transparency in the form of a public-facing standard and point of view around formulation and sustainability.